DOWNLOAD [PDF] {EPUB} Logo Modernism

Logo Modernism by Jens Muller

• Logo Modernism
• Jens Muller
• Page: 432
• Format: pdf, ePub, mobi, fb2
• ISBN: 9783836545303
• Publisher: Taschen America, LLC

Download Logo Modernism

Online book pdf free download Logo Modernism by Jens Muller (English Edition)

Brand new: An unprecedented catalog of modern trademarks Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the distillation of modernism in graphic design. This unprecedented TASCHEN publication, authored by Jens Müller, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares. Alongside the comprehensive catalog, the book features an introduction from Jens Müller on the history of logos, and an essay by R. Roger Remington on modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968. An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form. Text in English, French, and German

Logo Modernism: Jens Muller - Book | Rahva Raamat
Logo Modernism [Jens Muller] Rahva Raamatust. Shipping from 24h. Brings together 6000 trademarks, focused on the period 1940-1980, examining how M
LOGO MODERNISM - Taschen | Libri.it
Logo Modernism è un'impareggiabile risorsa enciclopedica per grafici, pubblicitari e specialisti del branding, che risulterà affascinante per chiunque sia  
GDC | New Book on Logo Modernism
Logo Modernism, a comprehensive book of over 450 pages, features the work of eight important logo designers and showcases over 5,000 historic logos.
http://www.logodesignlove.com/logo-modernism - Logo Design Love
Logo Modernism | Logo Design Love. Authored by Jens Müller, this TASCHEN publication brings together approximately 6,000 trademarks, focused on the 
Logo Modernism - MENDO
An unrivaled resource for graphic designers, advertisers, and branding specialists, Logo Modernism is equally fascinating to anyone interested in social, cultural 

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